The Lab

Working tools. Not slide decks. Not proposals. Tools.

Everything here is built and working. Most were created using AI-assisted development – proof that you don't need a software team to ship useful products.

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GEO Site Audit

Enter any URL and get an instant AI-readiness score. Analyses content quality, structured data, heading hierarchies, reading grade level, and crawlability.

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AI Readiness Assessment

9 to 16 questions. Instant results. Find out where your organisation sits on the AI adoption maturity curve.

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Brand DNA Diviner

Upload any corpus of brand material and extract the essential DNA – tone, values, positioning, personality. Works with annual reports, websites, campaign copy.

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Changemaker Story Writer

AI-assisted narrative creation for sustainability and ESG reporting. Feed it the data, get a human story back.

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Creative Brief Polisher

Drop in a rough creative brief and get a structured, agency-ready version back. Enforces the fundamentals that briefs routinely miss.

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Prompt Reviewer

Paste any AI prompt and get a critique with specific improvements. Analyses clarity, specificity, context, and output format.

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Workflow Logger

Capture and document your team's AI workflows. Log prompts, processes, and outcomes to build an institutional playbook for what works.

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Business Idea Evaluator

Feed it a raw business idea and get an honest verdict. The Evaluator expands, stress-tests, and scores your concept so you can decide whether to pursue it or move on.

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Weightless Imagination

A structured creative thinking process that systematically removes constraints to unlock lateral solutions. Nine guided steps.

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Synthetic Research

An example study of British public's opinion of capitalism, finance, and specifically the City of London.

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AI Daily

A daily update on new products and services from the AI world that you should find interesting.